
DESIGN YOUR OWN PROFESSIONAL BRAND IDENTITY. IT MUST AUTHENTICALLY AND MEMORABLY EVOKE YOUR BRAND ESSENCE. DONE WELL, IT WILL PROVIDE A COMPETITIVE ADVANTAGE TO POSITION YOU FROM OTHERS IN THE FIELD. IT SHOULD DESCRIBE SUCCINCTLY WHO YOU ARE, WHAT YOU DO, AND WHAT MAKES YOU DISTINCTIVE AND DIFFERENT.
My professional brand identity harmonizes two of my passions: typography and photography. I chose a clean, versatile sans serif font, Freight Sans Pro, to establish a cohesive typographic foundation. A contact sheet showcases my photographic expertise and pairs nicely with a soft peachy-pink warmth for human connection. Their combination creates a distinct identity that embodies the spirit of “Passion Powered Design” and symbolizes my unwavering commitment to my craft.